The Eco-Friendly Tyre Options at Kwik Fit
Kwik Fit | Monday 21st July 2025 9:04am

If you’re looking to reduce the impact that your car has on the environment (while saving a few pounds on fuel along the way), switching to eco-friendly tyres is a great option.
Not only can they improve your vehicle handling in adverse conditions, but eco-friendly tyres can also offer a quieter, more fuel efficient drive.
If you’re thinking of making the switch to a more sustainable tyre, read on to learn more about the different types of eco-friendly tyres available at Kwik Fit.
What is an eco-friendly tyre?
First of all, let’s get something straight: eco-friendly tyres aren’t flimsy alternatives made from plant matter or plastic bottles, and they certainly aren’t less safe or less durable than regular tyres. Now that we’ve got the myth busting out of the way, what are eco-friendly tyres exactly?
“Green” or eco-friendly tyres are tyres that have been designed to reduce a car’s environmental impact while still performing highly on safety, grip, and performance-related counts.
Often making use of sustainable materials (such as natural rubber), eco-friendly tyres are usually produced via manufacturing processes that require less energy and produce less waste too, making tyres that have a far lower impact on the planet, from creation to disposal. These tyres are also designed with specific features that reduce the amount of carbon emissions released while driving.
The benefits of eco-friendly tyres
Eco-friendly tyres come with a strong selection of benefits, namely environmental and performance-related ones. In a nutshell, this tyre type helps to increase the efficiency of the driving process, keeping costs low and efficiency levels high.
Reduce CO2 emissions
Eco-friendly tyres are designed to have a much lower rolling resistance than regular tyres. This means that there is much less friction between the tyre and the road and, therefore, far less energy is required to move the car along the road’s surface.
If the engine is not working as hard to convert fuel into energy, the amount of CO2 emissions the car produces will be less too, producing a cleaner driving experience.
Increase lifespan
Sustainability is not just about emissions and fuel consumption; eco-friendly tyres also consider things like lifespan and disposal. These types of tyres are typically designed to last, prioritising longevity and reducing the amount of waste generated from regularly disposing of tyres that wear out quickly.
Greater fuel efficiency
As we’ve said above, the fact that engines have to work less hard to convert fuel into energy when a car is fitted with eco-friendly tyres also means that fuel consumption will be less, since you’re using less fuel to cover the same amount of distance.
In the long run, then, eco-friendly tyres can save you pennies and pounds at the pump.
Sustainable materials
If you’re looking to bring down your car’s carbon footprint, eco-friendly tyres are a great option. Since many options are made using natural rubber and other recycled materials, eco-friendly tyres help to reduce the reliance on non-renewable resources and ease the disposal process.
Enhanced performance
Innovative by nature, eco-friendly tyres often come with advanced tread designs that aim to provide better grip and improve vehicle handling and stability, especially in adverse weather conditions.
Reduced noise
Lastly, eco-friendly tyres often incorporate other emergent technologies into their design, one being noise-reducing features. As such, opting for certain eco-friendly tyres can also bring the benefit of a more peaceful drive.

What eco-friendly tyre options do Kwik Fit have?
Keen to improve your driving experience with the benefits above? Then it’s time to get some eco-friendly tyres fitted to your car.
At Kwik Fit, we have a broad range of eco-friendly tyre options available online from a number of leading tyre manufacturers, namely Bridgestone, Continental, and Pirelli.
Bridgestone's eco tyres
Bridgestone’s Ecopia range (including the Ecopia 150, Ep150, and Er300) all focus on reducing rolling resistance and improving fuel efficiency to create a more streamlined, sustainable driving experience. With advanced pattern designs to bring down noise levels and specialist tread compounds, tyres in the Ecopia range make the perfect choice for drivers looking to reduce their carbon footprints.
Bridgestone also has the Turanza Eco range, which relies on ENLITEN technology to reduce emissions and maximise vehicle handling and performance in wet weather conditions.
Continental's eco tyres
Try Continental’s EcoContact tyres for great protection against aquaplaning, modern tread design, and strong fuel efficiency and noise ratings. We stock nine different varieties of Continental’s EcoContact, from the EcoContact 5 for optimised rolling resistance to the EcoContact 6 Q ContiSilent for reduced interior noise and enhanced mileage.
Explore the full range to find the right sustainable tyre for your car and enjoy the benefits of innovative features such as tyre geometry and efficient silica distribution.
Pirelli's eco tyres
Tyres in the Cinturato range from Pirelli are ideal for drivers looking to reduce their car’s impact on the environment. Cinturato P7s, for example, are specifically designed to be the green performance tyre for high-performance cars, while Cinturato P1s offer a green alternative for compact city cars. With low rolling resistance, good handling capabilities, and features that support greater fuel economy, these tyres ensure a greener driving experience.
Other eco-friendly tyre options
We also stock a range of other tyres designed to improve your fuel efficiency and enhance your vehicle’s performance. If you’re looking to make the switch to sustainable tyres, give us a call today to find out which tyres would best suit your vehicle, needs, and price range.
Get your eco-friendly tyres fitted today
If you want to lower your car’s carbon emissions and secure a more streamlined driving experience, start by browsing our range of eco-friendly tyres today.
If you’ve got any questions about vehicle compatibility and our brands, get in touch with the experts at your local Kwik Fit and they’ll help you find the right sustainable tyre for your car.
Any facts, figures and prices shown in our blog articles are correct at time of publication.
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